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So mobile is the future, huh? How the heck do I measure that?
Lately, all I’ve been hearing about is how mobile is the future. Mobile marketing is growing and will only continue to explode in the coming years. My own work and curiosity makes me wonder how...
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How do you quantify influence?
As you all are well aware, I’m a measurement girl. I’m finally able to take on the whole measurement process at work, and it’s up to me not only collect data but figure out what it means for my...
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What one week of little sleep and less sanity has taught me
This past week at work was absolutely terrible for me. The odd holiday hours threw off a lot of my weekly reports, and suddenly I found myself with in the middle of what I call the perfect social...
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DR. WHAW? – January 12, 2010
DR. WHAW? is back by popular demand! Well at least back for Arik Hanson who was kind enough to feature me on his blog today. I have been busier than usual and wasn’t sure if anyone was reading DR....
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DR. WHAW? – January 14, 2010
Another busy day at the office, but I’m so happy to be where I am. If you haven’t been around the blog lately, check out my post about my new gig and say hello to tell me what’s new in your life. I’m...
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DR. WHAW? – January 15, 2010
Oh boy! I had a great night last night with my old coworkers from StrategyOne, and I ended up coming home much later than I anticipated! I thought maybe one drink after work and then I would head home....
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DR. WHAW? – January 19, 2010
Very much delayed, and I wish I could explain the reason why! You’ll just have to trust me on this. I was held up by a HUGE monitoring project this week, and I’m thrilled to be so busy. But still, I...
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Are you really measuring what you want?
In July, I switched my social media mindset to take on a more professional tone. At this time, I set some goals for myself and decided that I would track my own progress and growth. However, at the...
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DR. WHAW? – February 3, 2010
And I’m back! I hope you’ve like the first two contributor posts on DR. WHAW! I’m excited to have help, and I am already thrilled and impressed by what they bring to this feature. I can’t wait for...
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In a measurement state of mind
Last week marked the first #measurepr Twitter chat, hosted by Shonali Burke and Katie Paine, two measurement gurus. I highly recommend looking out for the next chat because there were a lot of good...
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